UKTV invests in on-demand grocery business Beelivery


16 April 2021

UKTV has signed a new airtime-for-equity deal with Beelivery, the UK's leading on-demand grocery delivery business, to help grow the company and further strengthen its position as the market leader in the grocery delivery sector. Greenbank Capital Inc has also provided financial investment.

The partnerships with UKTV and Greenbank Capital will enable Beelivery to accelerate its business strategy as it seeks to gain 450,000 new customers over the next two years.

Beelivery's TV debut will launch with advertising spots on UKTV's seven channels - Alibi, Dave, Drama, Eden, Gold, W, and Yesterday. With over 30 million viewers a month across the network, the campaign will reach a broad new customer pool during its 12-month campaign. UKTV has an equity stake in the business in return for the advertising slots.

Sheena Amin, Director of UKTV Ventures, said:

I've been thoroughly impressed with Beelivery's growth to date and am excited to see how this investment will help the company scale to the next level. It's an exciting moment to be launching Beelivery's first ever TV campaign and helping to showcase the amazing service it has to offer customers at a time when it's needed the most. With a compelling customer proposition coupled with value for money, I believe Beelivery is well placed to serve customers' needs in a growing segment of the grocery delivery market.

Lee Parkinson, Co-Founder and CEO of Beelivery, added:

These significant investments will allow us to accelerate our leadership position, continue to increase brand awareness, as well as bring new innovations to our unique offering for our customers. The confidence our consumers have shown over the past 12 months has been excellent, and the feedback around 'reliability' from our corporate partners during the pandemic has also been outstanding. The feedback is testament to our business model and hardworking community of drivers and support staff.

For more information, please contact:

UKTV Press Office
Ali Laurie, Publicist

Beelivery Press Office
Anthea Fosti, Zeus PR -
Lindsay Jones, Zeus PR -

About Beelivery
Beelivery offers two convenient delivery options - same day delivery and a rapid delivery with an unrivalled average delivery time of 45 minutes across the whole of the UK. Beelivery offers the lowest price in the UK on essential products such as milk, bread, butter and eggs when choosing Beelivery Today.

Customers can choose from 1000's of wide-ranging products, from fresh and frozen meal staples such as meat, fish, bakery items, pantry items and vegetables as well as fruit, snacks, alcohol and home cleaning products.

Customers can fill up their shopping basket, and then checkout and pay. Orders then get sent to registered drivers in the area, and they can choose to accept or decline. Drivers who accept the job pick up the items at a local store or supermarket and deliver them.

Delivery costs £3.50 with a £0.49 service charge. Orders can be made 24 hours a day, seven days a week. There is a minimum order value of £40 in the Top-up offering and £12 in the rapid delivery offering.

About UKTV Ventures
UKTV Ventures is UKTV's multi-million pound investment fund which offers high-growth start-ups an opportunity to enter the TV advertising market in exchange for a minority stake in their company. This is described as airtime-for-equity.

UKTV Ventures