Wednesday 16th May

• National worry audit reveals Brits spend over two and a half hours a day needlessly worrying; a staggering six and a half years of an average adult life
• Not getting enough sleep, personal appearance and being in when a parcel is due to arrive are Brits' top daily worries - even though 82% admit that most things they stress about never happen
• Brits lie awake fretting for four hours and 40 minutes on average each week - the equivalent of a lost night's sleep every 12 days
• Almost half of millennials aged 18-24 admit to being anxious about their phone battery going flat while top trivial troubles for the over 55s include losing their wallet and the weather
• 36-year-olds are the biggest worriers
• Unlikely therapists include hairdressers and bar staff
• Study commissioned to launch Jon Richardson: Ultimate Worrier, which begins tonight, Wednesday 16th May at 10pm, on Dave

Link to download image of Jon Richardson: www.flickr.com/gp/taylorherringpr/62mTar
Link to clip of Jon's eight top worries: www.youtube.com/watch?v=07PKqw3w6Q4

Flustered Brits waste 17 and a half hours a week - or six and a half years of their lives - fretting about often trivial worries that mostly never happen, a new study reveals. Not sleeping enough, personal appearance and being in to collect a parcel are the most common daily worries.

The biggest worriers are 36-year-olds, who typically spend three and a half hours a day stressing, and one in 10 admit they spend seven hours or more fretting each day. But by the age of 44 and over they have learned to calm down, fretting for just one hour and 42 minutes a day. The survey also highlighted how needless our worries tend to be with Brits typically admitting that half of their concerns are totally out of their hands.

The national worry audit of 2,000 British adults was commissioned by TV channel Dave to launch the new series Jon Richardson: Ultimate Worrier which airs tonight (May 16th). The show sees obsessive worrier and compulsive organiser Jon Richardson attempt to analyse, assess and log every single one of his many worries.

Brits' top 20 daily worries:
1. Not getting enough sleep - 39%
2. Personal appearance - 28%
3. Being in when a parcel is due to arrive - 26%
4. Leaving the windows/door unlocked - 23%
5. Phone battery dying - 22%
6. Losing keys - 21%
7. What to wear - 20%
8. No Wi-Fi - 19%
9. Losing wallet - 19%
10. The weather - 19%
11. Body odour - 17%
12. Guilt snacking - 16%
13. Traffic - 16%
14. Getting stuck in a queue - 16%
15. Getting to work on time - 15%
16. Finding a parking spot - 14%
17. Missing the bus/train - 13%
18. Running out of toilet paper - 11%
19. Eating '5 a day' - 11%
20. Work meetings/presentations - 11%

Not only do people worry about sleeping enough but they actually lose sleep from fretting over often trivial troubles. We typically lose four hours and 40 minutes each week - the equivalent of a lost night's sleep every 12 days.

Worries change with age as, alongside getting enough sleep 18-24 year-olds fret most over their phone battery dying (45%) and how they look (44%), while over 55s are more anxious about being home to receive parcels (27%), losing their wallet and the weather (each 17%).

Brits typically start worrying about their phone battery dying when it reaches 31% of capacity but one of 20 is already vexed when there is still 85% charge remaining. As for appearance, Brits most often worry about their weight (51%), followed by discoloured teeth (35%) and looking tired (32%).

Over half (51%) of those aged 44 and under will share their worries with a stranger but three quarters (76%) of people aged 45 and over say they will only confide in people they know.
Hairdressers are revealed as the nation's unlikely therapists with almost one in five (21%) Brits having confided in their stylist, followed by bar staff (11%).

Tell-tale 'tics' when Brits are worrying include chewing finger nails (22%), bouncing legs while seated (19%), chewing the bottom lip (16%) and playing with hair (14%). Only 9% of those under 24 admit their worries visibly show but 52% of the over 55s admit to having a nervous tic. The most common cures for our worries include listening to music (43%), having a hug (33%) and a nice cup of tea (32%).

Luke Hales from UKTV channel Dave, said:

This survey highlights that we, as a nation, are spending far too much of our time on trivial worries. Hopefully by watching Ultimate Worrier, you will be able to put aside your worries for a while and just enjoy the brilliant wit of Jon and guests as he lists, discusses and categorises his worries with some brilliantly funny guests. This show brilliantly combines our propensity to worry about the trivial with our uniquely British coping mechanism - wit.

Jon Richardson: Ultimate Worrier starts Wednesday 16th May, 10pm on Dave and catch-up on UKTV Play

For more information, please contact: Alice Trost at Taylor Herring alice.trost@taylorherring.com / 0208 206 5151.

Notes to Editors

The survey of 2,000 Brits was conducted in May 2018, on behalf of UKTV.

The average adult lifetime is 18-81 = 63 years (Source: ONS, 2016)

The survey revealed the average Brit spends 2.5 hours worrying per day, which is equivalent to 2 hours and 30 minutes. Over a 7 day week (2.5 x 7 = 17.5) this adds up to 17 hours and 30 minutes. Over an average year containing 365 days (2.5 x 365 = 912.5) this totals 38 days of worrying. Over an average adult lifetime (38 x 63 = 2,394) this adds up to 6.56 years.

The survey found Brits loose an average of 39.9 minutes of sleep per night from worrying. Over the course of a week (39.9 x 7 = 279.3) that adds up to 4.7 hours, or just over 4 hours and 40 minutes. If you lost 40 minutes sleep per night that equates to a lost night's sleep every 12 days (based on getting 8 hours sleep per night).

ABOUT DAVE
@davechannel
Sky 111/246, Virgin 127/194, Freesat 157 Freeview, BT & TalkTalk 12/79
On demand on Sky, Virgin and UKTV Play

Since bursting onto TV sets in 2007, Dave has been putting in hours at the gym and is now a beefed-up powerhouse of brand new and original commissions from some of the biggest stars and production companies in entertainment. Romesh Ranganthan, Jon Richardson and YouTube sensation Yianni Charalambous are just some of the latest additions to the channel's ever-increasing slate.

Whether it's innovative comedy entertainment like the BAFTA and Emmy-nominated Taskmaster, Unspun with Matt Forde, and Dara o Briain's Go 8 Bit or scripted sitcoms including the worldwide hit Red Dwarf, Zapped, and Porters, Dave's guaranteed to work your funny bone like never before.

Dave's also committed to bringing live sport back to free-to-air and has an ongoing deal to show fights from David Haye's Hayemaker Ringstar venture. There's also Red Bull Soapbox, Cop Car Workshop, Sin City Motors and a whole host of much loved programming, all shot with Dave's unique personality that's led to the channel reaching 20million adults a month.

ABOUT UKTV
UKTV is a commercial broadcaster reaching over 40m viewers every month. 

The award-winning independent has eleven imaginative brands - UKTV Play, Dave, W, Gold, Alibi, Yesterday, Drama, Really, Home, Eden and Good Food. These include the two most popular non-PSB channels in the UK and account for nearly 10% of the British commercial TV market. 

The network delivers inspired channels to audiences through Freeview, Sky, Virgin Media, BT, TalkTalk, YouView, Freesat, Amazon Fire and UKTV Play, and distributes its highly valued original programmes to 200 territories. Now celebrating over 20 years at the forefront of digital television, UKTV - an independent commercial joint venture between BBC Studios and Discovery, Inc. - is proud to be the first British television broadcaster in The Sunday Times top 100 companies list.

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